The proposed bill will require disclaimers in political ads using AI, with civil penalties for non-compliance as outlined below:
- A political advertisement, electioneering communication or other miscellaneous advertisement that contains an image, video, audio, text or other digital content which was created in whole or in part with the use of generative artificial intelligence and which appears to depict a real person performing an action that did not occur in reality must prominently include the following disclaimer: “Created in whole or in part with the use of generative artificial intelligence.”
- A person who fails to include the disclaimer prescribed in this section in a political advertisement, electioneering communication or other miscellaneous advertisement that is required to contain such disclaimer is subject to the civil penalties prescribed in s. 106.265.
If enacted, the bill would go into effect July 1, 2024.
Another filed bill, Senate Bill 972, would create an AI Advisory Council within the Department of Management Services to study AI in state government.
