The award supports the college’s strategic goal of transforming advising to a technology-based system to better assist students with college planning and communications throughout enrollment.
TargetX is a higher education software company offering full student life cycle CRM to manage student enrollment, retention and multiple aspects of student success.
The institutional CRM, to be integrated with Salesforce, will:
- Track and personalize student communication
- Bring together faculty and staff advising notes
- Provide data to inform intervention
San Jacinto College, based in Houston, has an enrollment of more than 30,000 on six campuses. Its CRM adoption will be funded by the Higher Education Emergency Relief Fund (HEERF) and the institutional unrestricted budget. Total cost is $770,000 for the initial three-year term.
The contract is a three-year award with two one-year renewal options; the college will obtain Salesforce in a separate contract.
