Troup is an East Texas town of about 2,000 residents known for its holiday events and small-town friendliness. It’s home to the annual Holiday in the Country event in November, a Christmas parade in December and other well-attended events. And its downtown is filled with local businesses, restaurants and the ever-popular Splash Pad—a waterspraying pocket park that keeps visitors cool in the mid-summer Texas heat. When city leaders explored new ways to attract visitors, new businesses and potential new residents to the town, they focused on one key question: How can we make downtown Troup even more attractive?
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