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Rapid Rollout: Denton County’s Lodging Tax Initiative Outperforms Projections

In the summer of 2023, the Denton County Treasurer’s Office got news that would change everything.

The Texas Legislature had authorized the County to begin collecting Hotel Occupancy Tax (HOT), a potentially significant new revenue stream. But the Commissioners Court didn’t want to wait until the new year to get started.

They wanted the program live by October 1st.

That gave County Treasurer Cindy Brown barely three months to stand up an entirely new tax program, with zero room for error.
Going manual was never an option. We had one shot to do it right — and we weren’t going backward.
Cindy Brown, Treasurer, Denton County, TX
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