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Setting the Strategy for Gen AI in Public Services

Accenture's strategic approach to implementing Generative AI (Gen AI) in public services

Authored by Rob Cohan, Accenture North America and South Market Unit Public Service Strategy & Consulting lead, and Kristin Ficery, Accenture Global Health & Public Service Strategy lead. The article outlines five key priorities for integrating Gen AI into public services: Leading with value, digital core, talent and new ways of working, responsible AI, and change and continuous reinvention. It highlights the necessity of starting with practical use cases to understand Gen AI's capabilities and stresses the importance of continuous learning and adaptation to improve public service outcomes. The piece is part of a six-blog series aimed at fostering a deeper understanding of strategic deployment of Gen AI in governmental agencies.

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Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 742,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and