Intel Names New Director of Sales for California

A technology professional with a deep background in sales and management has been promoted by Intel to the role of state sales director for California.

Bob Udermann, who has supported state government through technology for almost 20 of his 30 years in the tech industry, worked with companies including Brocade, EMC, VMware and NetApp before joining Intel in May 2021 as Optane sales specialist for the western region. His promotion to sales director was effective this month.

“I am excited to be in this new role at Intel, where I can work closely with my state customers and partners, and to be a trusted resource of information and support that will help them get the most of their Intel investments and bring new ideas and value to them,” Udermann told Industry Insider — California.

Udermann said he feels privileged to help his customers reach their goals and to become a part of their success overall. His motivation, he said, is to put his customers’ business challenges first by showing a financial return on investment.

Udermann’s background includes experience in networking, data storage, software-defined storage, containerization, automation, “and now, all things Intel.”

Udermann and wife Cindy are both alumni of University of the Pacific, which their two children attend and where his wife works.