Companies that fall under the definition of “data brokers” will have to meet new reporting requirements as a result of legislation signed this week.
On Wednesday, Gov. Gavin Newsom signed Senate Bill 361, which expands on the California Privacy Rights Act of 2020 (CPRA), adding new reporting requirements related to the type of information they collect and any sales to foreign actors, generative Al developers, state and federal governments, and law enforcement.
Data brokers are defined in the bill as any company that “knowingly collects and sells to third parties the personal information of a consumer with whom the business does not have a direct relationship, subject to specified exceptions.”
In a similar vein, the governor also signed Assembly Bill 566, which requires web browsers to include “a setting to send websites an opt-out preference signal to enable Californians to opt out of third-party sales of their data,” according to a press release from the governor’s office.
Also signed was Assembly Bill 656, requiring social media companies to streamline account cancellation and data deletion processes.
“It shouldn't be hard to delete social media accounts, and it shouldn't be even harder to take back control of personal data. With these bills, social media users can be assured that when they delete their accounts, they do not leave their data behind,” Newsom said in the press release.
Newsom Signs Data Privacy, Social Media Bills
A trio of new laws will require greater disclosure from data brokerages, give Internet users easier opt-out abilities from data collection and require easier account deletion for certain services.
(TNS/Los Angeles Times/Dania Maxwell)
