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Sales Veteran Ballard Joins Gartner as Senior Account Exec

In her new role, Shelley Ballard will be part of Gartner’s Health and Human Services account team. She most recently was senior vice president of e.Republic, parent of Techwire.

Sales management and marketing executive Shelley Ballard, a veteran of the State, Local and Education (SLED) technology sector for more than 20 years, has joined Gartner as senior account executive on the firm’s Health and Human Services team in California.
Shelley Ballard
Shelley Ballard

Before her move to Gartner, Ballard was most recently senior vice president of e.Republic, the Folsom-based media and events company that owns Techwire, Government Technology and other publications. Ballard began with e.Republic in May 2000 as regional sales director for the West, and subsequently was named sales director and then vice president of strategic accounts until her appointment as senior vice president in September 2019.

In her new role, Ballard will be part of Gartner’s Health and Human Services account team, headed by Talli Brown-Laughlin, who was promoted to lead the team in January.

Susan Buytenhuys, Gartner’s area vice president for state and local government, told Techwire she’s pleased to have Ballard on board.

“Shelley joined in May, and she brings deep knowledge of the state and leaders from her long career with e.Republic. We are beyond thrilled to have her on the team!”

Ballard told Techwire: “Leaving e.Republic was definitely one of the hardest career decisions I ever made, but Gartner provided me with opportunity to focus 100 percent of my efforts on helping public-sector IT leadership in my home state of California, which I love very much!”

She said that in her new role with Gartner, she hopes to take advantage of the opportunity she has been afforded by putting her past experience to work serving her clients.

“I may be new to Gartner, but I am not new to public sector or IT,” Ballard said. “I plan to fit in here quickly and get to work fast.”
Dennis Noone is Executive Editor of Industry Insider. He is a career journalist, having worked at small-town newspapers and major metropolitan dailies including USA Today in Washington, D.C.