Our annual Winning in the SLED Market study is now open, and we’re inviting industry professionals to share their insights. This research examines how vendors are approaching the state, local and education (SLED) market through go-to-market strategies, sales and marketing alignment; funding shifts; and revenue expectations for the year ahead. The survey takes just 10-15 minutes to complete and gathers feedback from business leaders working to expand or strengthen their public-sector presence.
From last year’s Navigator study, optimism in the SLED market remained strong — 79 percent of respondents were optimistic about their company’s growth potential, and 43 percent planned to expand their sales teams within 12-18 months. Marketing channel strategy, value proposition development and sales alignment were identified as the top elements of winning go-to-market plans, while in-person events and webinars proved the most effective engagement tactics.
Your participation helps define the trends and best practices that shape next year’s strategies and insights. To contribute your perspective — and receive a $10 gift card for your time — take the 2026 Winning in the SLED Market survey today!
