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5 Trends for 2025

Ignite innovation with people-powered AI

AI democratizes data—and redefines decision-making.


How can leaders empower people to innovate without putting the business at risk?


2024 was a year of letting go. As a combination of conflict and transformation threw old assumptions into doubt, leaders had to reassess their appetite for risk. They had to weigh the need for speed against the safety of proven processes—then change the habits that were holding them back. Generative AI was at the center of this shift, introducing a world of new opportunities, as well as uncharted risks. Agentic AI, which refers to systems and programs that perform a variety of functions autonomously, can act on behalf of employees while they do other work. By giving AI agents specific permissions and rights, they can automate decision-making, problem-solving, and other tasks that go beyond the data the system’s machine learning models were trained on in a way that most AI assistants don’t. And as digital labor evolves, it puts the power of transformation firmly in employee’s hands.1 It makes it possible for individuals to increase productivity and redefine workflows—and challenges preconceived notions about what it means to lead.

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About IBM

In business for more than 100 years, International Business Machines Corporation (IBM) is a widely held, publicly traded company listed on the New York Stock Exchange. Originally called the Computing Tabulating Recording Company, it was incorporated in the State of New York in 1911 and manufactured products ranging from commercial scale and industrial time recording equipment to tabulators and punched cards. It was renamed International Business Machines Corporation (IBM) in 1924.

IBM is one of the world's largest information technology companies, operating in over 175 countries with over 264,300 full-time employees. The company creates value for clients by providing integrated solutions and products that help them transform their businesses and engage with their customers and employees in new ways. These solutions draw from an industry-leading portfolio of consulting and IT implementation services, cloud, digital, and cognitive offerings, and enterprise systems and software, all bolstered by one of the world's leading research organizations.

IBM Technology is addressing the hybrid cloud and AI opportunity with a platform-centric approach, focused on providing client value through a combination of technology and business expertise. We provide integrated solutions and products that leverage data, information technology, deep expertise in industries and business processes, with trust and security and a broad ecosystem of partners and alliances. Our hybrid cloud platform and AI technology and services capabilities support clients' digital transformations and help them engage with their customers and employees in new ways. These solutions draw from an industry-leading portfolio of capabilities in software, consulting services, and a deep incumbency in mission-critical systems, all bolstered by one of the world's leading research organizations.

IBM Consulting delivers business transformation, technology consulting, and application operations by leveraging hybrid cloud and AI technologies from IBM, along with our ecosystem partners. To support our hybrid cloud strategy, we built up the Red Hat business to over $2.5 billion. We are pursuing a similar approach for our AI strategy with over 16,000 accredited consultants. We have also scaled our focus on the ecosystem to create multi-billion-dollar partnerships with AWS, Microsoft, and SAP. Our consulting capabilities help clients to realize value from their digital transformations, for example, a global provider of business decisioning data and analytics is leveraging watsonx for a procurement solution to improve savings, reduce time, and mitigate risk.

For more information, please visit our website at http://www.ibm.com.