Stepping Off The Crazy Train: Re-Engineering Innovation For The Digital Age
Embrace a new innovation mindset. Re-engineer the citizen experience.
Yet most organizations are stuck in “small change” mode. Using outdated methods and expecting innovative results. In fact, fully 80% report that they are still using an outdated approach to innovation.
Companies should adopt a total solution mindset that creates a specific customer experience driven through an ecosystem of partners. And focus on creating customer experiences and building the ecosystem that supports those experiences.
They also need to change their mindset: from approaching innovation as one person/department’s wheelhouse to seeing it as the secret sauce that’s created when bringing different disciplines together.
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