Senior Industry Marketing Manager, SLED
Company Overview
BE PART OF BUILDING THE FUTURE.
What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?
The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 11,000+ customers including 58% of the Fortune 500, we’ve only scratched the surface of our ambitions.
Pure is blazing trails and setting records:
- For ten straight years, Gartner has named Pure a leader in the Magic Quadrant
- Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score that is the highest in the industry
- Industry analysts and press applaud Pure’s leadership across these dimensions
- And, our 6,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go
If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.
Portworx
Pure Storage Acquired Portworx in October 2020, Creating the Industry's Most Complete Kubernetes Data Services Platform for Cloud Native Applications. This acquisition represents Pure’s largest to date and our deeper expansion into the fast-growing market for multi-cloud data services to support Kubernetes and containers.
Position Overview
SHOULD YOU ACCEPT THIS CHALLENGE...
As an Industry Marketing Manager (SLED), you will work arm in arm with sales and partners to drive integrated marketing campaigns that take prospects through a relevant and engaging customer journey. This position will focus on driving high impact campaigns and programs, continually testing and evaluating success and making necessary adjustments to the plan. The goal is to generate high quality pipeline, stimulate acceleration of the sales cycle and build/strengthen customer relationships and preference for the Pure Storage brand. You will be a trusted subject matter expert, bringing strategy and industry expertise to fruition. At Pure, we win and lose as a team and this role is foundational to the success of SLED, our fastest growing vertical.
Responsibilities
- Develop and execute integrated campaigns, demand generation programs and events that drive demand across the buyer’s journey in SLED.
- Be the primary industry marketing resource for the SLED Sales and Regional Partner teams.
- Collaborate closely with sales, supporting pipeline and bookings goals and ensuring alignment between marketing strategies and business objectives.
- Leverage global campaigns, working with corporate marketing teams to customize campaigns as appropriate to ensure they align to solution priorities and drive relevance and impact to the target audience.
- Manage SLED-focused campaigns across various channels such as digital, events, and social media.
- Manage social presence on LinkedIn, representing the SLED segment.
- Work with partner account managers to develop marketing plans and activities with key regional partners and alliances to achieve scale and enhance market reach/impact.
- Serve as a subject matter expert on industry trends, opportunities, challenges and best practices in SLED marketing.
- Foster cross-team collaboration among all sales and marketing stakeholders, including Field Marketing, Digital, Programs, Inside Sales, Operations, the Commercial Line of Business and external agencies.
- Track and analyze marketing performance metrics, providing regular reports and insights to inform decision-making and optimize campaign effectiveness.
- Demonstrate operational excellence in managing marketing programs, procurement processes and budget (regional marketing and MDF).
Click here to learn more about the qualifications and pay.
