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Email Best Practices for Federal, State, and Local Government

September 17, 2019 | 1:00 PM2:00 PM

This webinar will cover how government can design engaging emails, personalize communication by segmentation and targeting, and measure results.

Email. It’s essential to your communications that drive the goals of your agency forward. However, too many agencies struggle to derive insights from their communications efforts and to scale their targeting across segments through multiple channels.


You need solutions that give you total control, scale and insight into your email campaigns, and the tools that make your messages relevant in crowded inboxes.


During our webinar, “Email Best Practices for Federal, State, and Local Government,” our industry thought-leaders will discuss how you can improve communication efforts by:

•             Designing engaging emails and using rich media to improve the citizen experience

•             Personalizing communications through better segmentation and targeting

•             Going beyond basic analytics, measuring results to determine what works well

All registrants also will get a peek at Adobe’s industry leading cross-channel campaign management solution, Adobe Campaign.



We provide government agencies the solutions they need to modernize digital experiences, efficiently deliver services, and increase citizen engagement.