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IT Consultancy M Corp Rebrands as 11:59

The veteran Sacramento-based company is shifting to a more transformational model that will help “forward-thinking public and commercial sector clients unlock their full potential,” it said in a news release.

Longtime consultancy M Corp has rebranded as 11:59, the Sacramento-based company has announced.

The change, made public Tuesday, reflects a move away from traditional consulting for the firm — co-founded by Alex Castro and Chuck Czajkowski in 2003 — toward a more transformational model that will help “forward-thinking public and commercial sector clients unlock their full potential,” 11:59 said in a news release. The company has worked on what it called “mission-critical projects” for agencies that supported programs in areas including public health, unemployment services, and natural resources. 11:59 now employs more than 100 staff nationwide. Its transition is being led by President and Chief Operating Officer Thomas Beyer, a former partner at Deloitte and global head of digital transformation at KPMG. The ongoing changes will include expanding company leadership and services offered as well as launching an innovation lab.

“Our new brand reflects our commitment to helping organizations bring the future into focus by leveraging today’s technologies with a firm grasp on the ever-changing landscape,” Castro said in the statement. “We are perpetually a moment away from what’s next, which requires imagination and discipline, a position that helps our clients thrive.”

Since November, company ranks have swelled to include Beyer and Chief Marketing Officer Mary Ludloff, both of whom joined that month; Chief Innovation Officer David Lindstrom, who joined in December; Chief Client Service Officer Tom Larson, who joined in January; Chief Technology Officer Jim McGinn, who joined in February; and Chief Transformation Officer Alison Moye, who joined in March.

The transformation at 11:59, an Industry Insider — California member, will have a particular focus on “artificial intelligence, intelligent automation, and the rapid emergence of Web3,” per the news release. The new innovation lab, 11:59 Labs, will work on emerging tech with the potential for “enabling significant disruption across industries and businesses.”

“Applying available digital capabilities requires creative minds, an appreciation for disruption and a desire to design new business models,” Beyer said. “We want to stay true to what’s possible today and focus on the application of modern digital capabilities for our clients while employing an agile talent model that embraces the technologies of today and tomorrow.”