A webinar will be offered Wednesday for those who sell technology to the public sector.
“Navigating Government Meetings: What You Need to Know Before You Meet with Government” will offer insights for attendees to help them properly prepare before they meet with government procurement officials or others. The webinar will be moderated by Joe Morris, deputy chief innovation officer for e.Republic*, and will feature Jon Restani, coverage infrastructure regional manager for Hewlett Packard Enterprise (HPE), covering California and Nevada state government.
Details and registration information can be found online.
The key to this webinar is the Industry Navigator tool, the leading market intelligence platform designed to help sales professionals stay ahead of the curve in the ever-changing state, local and education (SLED) market.
Webinar attendees will learn how to leverage the platform to access jurisdictional profiles with IT budgets, organizational charts, strategic plans and more. Experts with Industry Navigator will also share how to keep up with the latest trends and insights in the SLED market. Navigator is used in researching agencies and understanding procurement processes, among other things. The idea is to help users of the tool speak the language of government.
Morris will also showcase the newest features of Navigator including Intent Insights, the earliest indicator of interest and a game-changer for marketing and sales efforts in the SLED market.
“See what types of personas are reading information about your solution so you can craft the right messages and get stronger leads,” the webinar announcement says.
Morris is an expert in Navigator, having worked on it since bids were posted in newspapers. He now oversees the strategic road map for the Navigator platform alongside e.Republic’s chief innovation and strategy officer, Dustin Haisler.
Restani, who has been with HPE for 15 years serving the western regional territory in the SLED vertical market, is “an Industry Navigator power user,” the webinar announcement says. Before joining HPE, Restani worked at e.Republic as a strategic account manager, helping key accounts across the U.S. develop their go-to-market and business retention strategies for the SLED market. He is the current Sales Manager of the Year for HPE SLED, having been awarded the presidents club status in 2022.
*e.Republic is the parent company of Industry Insider — California.
