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Veteran Tech Exec Joins Twilio as VP for U.S. SLED

“I am thrilled to be joining Twilio at such an important time as the company’s regional vice president for U.S. state, local and federal public-sector operations,” he told Industry Insider California.

A veteran of tech sales and management has joined Twilio as regional vice president for U.S. state, local and federal public-sector operations.

Ross Shapiro, who has longed served the western states including California, was most recently with NetApp, where he led the district encompassing 10 states for state, local and higher education and regional partner teams.
Ross Shapiro.

“I am thrilled to be joining Twilio at such an important time as the company’s regional vice president for U.S. state, local and federal public-sector operations,” Shapiro told Industry Insider California. “Twilio’s engagement platform serves as the backbone for public-sector organizations to reach millions of people every day.”

Before NetApp, the tech sales veteran held a series of increasingly responsible positions with Verizon Enterprise Solutions, culminating in his role as the company’s director and general manager for public-sector partners in 22 western states. Before that, he was regional vice president for the West and national healthcare for PGi.

“My goal at Twilio is to ensure that government maximizes its value and efficiency for the communities it serves,” Shapiro said. “I look forward to helping Twilio continue to partner with the public sector to reimagine how it can use digital engagement to connect with citizens and provide them the critical information and services they need.”

Shapiro received his Bachelor of Science degree in managerial economics from the University of California, Davis, and he is a certified paralegal, having received that credential from Texas A&M University-Texarkana. He also holds numerous professional certifications.
Dennis Noone is Executive Editor of Industry Insider. He is a career journalist, having worked as a reporter and editor at small-town newspapers and major metropolitan dailies in California, Nevada, Texas and Virginia, including as an editor with USA Today in Washington, D.C. He lives in Northern California.