Travis County Healthcare District (Central Health)
What to Know:
- The district’s intention is to contract with a provider that can monitor traditional, digital and social media channels and provide customizable reports.
- The media monitoring system should include features such as keyword tracking, earned media valuation, social media listening and integration with press distribution tools.
- The solution must also support multilingual coverage in English and Spanish and include tools for correlating social and traditional media activity.
The solution will be used to leverage data collected via surveys targeting location- and/or job-specific employees regarding employee engagement, wellness and retention.
The agency's data governance platform acquisition comes in anticipation of a new data warehouse solution.
The software should be standalone, easy to use and encourage strong password hygiene.
